Sarees are by far the best piece of apparel humans have brought with them from the ancient history. It is mostly six yards long and definitely has more than 60 different types and styles of drapes. It is a common piece of apparel that connects all the females from different castes, backgrounds, financial status, etc. Be it anyone, they will definitely have a saree with them. Talking on the same lines, the reports say that 70% Indian women wear sarees, may not be regularly but on different occasions. It is a matter of fact that saree, alone, contributes around 71% in all of the market of women apparel. We’re sure the numbers are speaking for you.
It is believed that saree is a perfect blend of cultures with beauty. It is simply six yards of gorgeousness when draped around. Do we have to emphasise on that further? Certainly, not. Interestingly, all the states of India have a different way of styling or draping a saree and facts to be stated, India is known for having the most beautiful and vibrant varieties of a saree. We can see how in almost every sacred and religious occasions; women chose to drape a saree and pay their tribute to the respected deities and it is the most amazing tradition that is being followed since decades.
If you have a closer look, you’ll realise how saree is being popularised in the western culture as well. Mukti Khaire, one of the associate professors of business administrate at the Harvard Business School, mentioned in her research paper about the evolution of the Indian fashion Industry that, Saree is the clothing of choice for Politicians and diplomats to wear on trips to the west. It is an apparel of pride, that somehow signifies their residence in India. And we totally agree with her.
Did you know?
Aditya Birla Group released a report in 2017 that estimated the retail value of women’s wear market is around Rs. 1,22,600 crores and of which saree alone contributed nearly Rs. 38,000 crores. They further mentioned that this sector is estimated to grow at a CAGR of 5-6% up till 2023.
Therefore, nearing to the end of 2021, if you are afraid and in denial to build your saree brand, you’re taking the biggest risk! Sarees are worn by around 40-50% of women on a daily basis and that paves the highest profit of a saree brand.
If you’re about to embark on your brand of saree, jacquard sarees are the best to start with. Those are the basics of saree industry. But don’t worry, you don’t have to burden yourself with its production. You just have to get associated with Radhey Group and set back to focus on the branding alone while we handle the production for you.
Everything from exquisite designs, to production to dispatch is taken care of. The only thing remaining is your association with us. Visit Radhey – Aapki Apni Factory today and take the next step towards your business growth
